As a professional website designer offering my services primarily to small businesses across the UK, I’ve encountered plenty of questions about the value of regularly updated websites. Some think that once their website is online, their job is done. But in truth, a stagnant, outdated website could be doing your business more harm than good.
So here are five compelling reasons why small businesses should always keep their websites up-to-date:
User Experience (UX)
A seamless and intuitive user experience can encourage potential customers to stay longer and explore. Responsive web design, quick loading times, and easy navigation are crucial – particularly as more users switch to browsing on mobile devices.
Search Engine Optimization (SEO)
Regularly updated quality content keeps search engines interested in your website. SEO favours websites with fresh content; revised pages get re-indexed improving your chances of ranking higher in search results.
Cyber Security
Cyber threats evolve quickly; if you’re running an older version of software or plugins on your site, you may be vulnerable to attacks. Updating your website ensures it’s equipped with the latest security patches which help protect both you and your customers’ data.
Keeping Up with Trends
Web trends change fast! What was stylish two years ago might look outdated today. An update can help give your brand a fresh look that aligns with current design practices keeping you relevant in today’s market.
Informing Customers
Updated websites provide accurate information about products/services, operational hours or team members etc., imperative for maintaining customer trust.
The new-age digital landscape demands an ongoing investment into managing your online presence effectively – however small or large scale those changes may be.
Are you a small business owner wanting to improve the effectiveness of their web presence but aren’t sure where to start? Are you questioning whether your existing site still cuts it? Feel welcome to reach out for consultation or assistance — because at Formby Web Design, we understand how vital robust digital visibility is for succeeding in today’s increasingly competitive market!
And remember: an investment in quality web design is an investment in your brand’s future.
